Visit Florida Instagram Post Pitches

Instagram pitches written for Museum of Contemporary Art Jacksonville (MOCA) — July 2024

The more liked posts on @mocajax’s Instagram seemed to be of people enjoying the art, or highlights of bigger works/installations. But the thoughtful stills of visitors taking in the art did not seem to fit into the theme of Visit Florida’s posts, as they primarily post eye-catching photos. To compromise, I chose one photo of the Stella; grand and attention-grabbing, and one of the MOCA exterior, with a family entering- to still showcase the visitors, but in a way that fit better with Visit Florida’s page.

1. Highlighting the Stella

Photo: A wide shot of Frank Stella’s Stacked Stars

Caption: Explore the art, artists, and ideas of our time during your trip to Florida at downtown Jacksonville’s Museum of Contemporary Art (MOCA)! Celebrate MOCA’s 100th year anniversary by viewing their sculptures, installations, prints, and more. If you’re looking for a place to beat Florida’s summer heat while taking in its rich culture, look no further.

Downtown Jacksonville

@mocajax

2. Highlighting the family (trip angle)

Photo: Family walking together through MOCA

Caption: Bringing the family down? Traveling with friends or family? Need entertainment for the whole group? Plan to visit downtown Jacksonville’s Museum of Contemporary Art (MOCA), currently celebrating their 100th anniversary. With seasonally rotating exhibitions, there’s always something new to enjoy. Discover the beauty of contemporary art with MOCA’s extensive collection, and leave inspired!

Downtown Jacksonville

@mocajax